In April, St. Regis Atlanta unveiled a poolside collaboration with luxury Italian lifestyle brand ETRO, an exclusive partnership that comes just in time for summer. “Our collaboration with The St. Regis Atlanta introduces our first takeover in a U.S. hotel following a series of meaningful projects in Italy and promising developments in the residential segment. The lifestyle dimension of our brand, together with the maison’s inherent eclecticism, allows for multiple interpretations while remaining faithful to our heritage. The project at The St. Regis Atlanta expresses our view of contemporary luxury, where spaces are elevated through creativity, cultural awareness, and a strong sense of identity,” says Fabrizio Cardinali, CEO at ETRO.
Matching expertly with the existing visuals across the property, custom ETRO fabric adorns host uniforms, umbrellas, awnings, and accent pillows on the poolside lounge chairs, along with chair covers and acrylic placements at the café adjacent to the pool. An iteration of ETRO’s iconic paisley pattern with swirls of pink, blue, and green hues atop a canary yellow background.
“This collaboration brings together two iconic brands with a deep appreciation for heritage and design,” says Julia McKelvey, Director of Sales & Marketing at the St. Regis Atlanta. “ETRO’s exclusive fabric for our address breathes fresh life into the St. Regis Atlanta Pool Piazza, enhancing the luxurious ambiance our guests know and love while further defining the St. Regis Atlanta as the city’s premier in-town resort destination.”
