The Postcard: Cutting-Edge Old-Fashioned Marketing is what keeps our clients soaring above the competition! Here’s how we have been using a simple postcard in a an innovative way to market Buckhead real estate…
Size Matters… At 12 inches wide by 15 tall, we chose to send the largest and most beautifully designed piece of direct mail that the Post Office allows. It fills mailboxes and gets attention! Just click on this image to see it full-size –>
Quantity Counts… Nearly every single-family home in Buckhead receives one of the 12,000 mailers that we send out. We want everyone in Buckhead to know about our services and see the great properties we have for sale. The only way to reach some people is to get inside their mailbox!
Connect The Dots… You can’t play a video or scroll through photos on a postcard. Once we have the readers attention, we direct them to pages on Buckhead.com where they can view beautiful photos and videos of properties that caught their eye…and eventually contact us to view properties.
Results… Buckhead residents receive our direct mail piece and many promptly throw it away! However, many share it with friends who they know are looking for a home. Others call on one that interests them or start browsing Buckhead.com. This marketing has directly resulted in homes selling within days.
As your Buckhead Realtor, you can be sure that Ben Hirsh is always looking for innovative marketing methods to give his clients the advantage, even if it means using old fashioned direct mail in an engaging new way.
Has the card visited YOUR mailbox? COMMENT with your reaction!