The first fitness studio in the world to offer the combination of a Woodway Curve treadmill and Lagree Megaformer looks to expand
Over the last decade, Katherine Mason estimates she’s helped tens of thousands of Buckhead residents fulfill their fitness goals through her unique offering, SculptHouse. She says it’s the first fitness studio in the world to combine the Woodway Curve treadmill and Lagree Megaformer, giving SculptHouse devotees a one-two cardio and strength training punch.
SculptHouse offers two classes, both based on the Lagree Megaformer, a Pilates reformer-like piece of equipment that uses springs, pulleys, and a moving carriage to create a resistance-based workout. One is StrengthSculpt, a Megaformer resistance-based class true to the Lagree Fitness Method. The second is CardioSculpt, a 50-minute treadmill and Megaformer combination class. It’s the brand’s signature method, incorporating the self-powered, low-impact Woodway Curve treadmill for a mix of cardio and strength-training.
The business was a natural progression of Mason’s interest in sports, although she didn’t necessarily set out to start a fitness empire. Mason, who grew up in Charlotte, was a childhood athlete, a passion she wanted to tie into her professional career. After receiving a degree in public relations from UGA, she moved to Atlanta, but didn’t love her only stint in the corporate world. She quickly realized a 9-to-5 didn’t hold much appeal for her. “I’ve always been entrepreneurial and had an independent mindset. I come from a family of entrepreneurs,” she says.
Mason had been exposed to boutique fitness studios, a trend that was taking off around the time she graduated in the 2010s. Curious about the fitness industry, she chose to dive headfirst into finding a career in it and moved to New York in 2013. “I wanted to learn, but I didn’t really have a path when I got there,” she says.
During the two years she lived in New York City, she worked at popular interval training studio Barry’s and trained clients as a personal trainer at SLT, a Lagree studio. Wilhelmina also signed her to its fitness model division. All three of these jobs drove Mason towards her “aha!” moment. The resistance-based strength training she loved at SLT and the cardio-focused workout she loved at Barry’s could be combined—and no one else was doing it. “It just hit me on the subway one day that this could be the most effective workout,” she says.
She realized she had a deep knowledge of athleisure fashion from her time as a fitness model, working for niche brands, and wanted to bring that element into her studio. So in 2016, she opened her Buckhead location with a large retail footprint featuring fashion-forward athletic brands like P.E. Nation and The Upside, as well as lifestyle brands like Bala Bangles, Varley, and Arrae, among others, in 2016. A successful Dallas location followed in 2019.
Mason renovated the Buckhead location in late 2025, gutting the retail side and adding upgraded lighting and new MegaPro machines in the fitness studio. As she began thinking about how to kick off the brand’s next decade, she serendipitously came across the news that Atlanta-based Jamie Weeks, once the largest Orangetheory Fitness franchisee in the country, had created a new investment and operating firm called Founder’s Row. The two, who had known of each other for years, quickly reconnected, and a deal to help SculptHouse craft its next decade was done in early 2026 as a fitting birthday present for the brand.
Mason is still the majority owner (“I always will be,” she says), but Weeks’ new investment will allow her to expand thoughtfully to cities throughout the Southeast, such as Charlotte, Nashville, and South Florida. She’s also got her eye on a Midtown location. “SculptHouse was built on the belief that fitness and style should live under one roof, and this partnership gives us the opportunity to evolve and grow this brand into its next chapter,” she says.
