Artisanal and acclaimed ice cream company Jeni’s Splendid Ice Creams is expanding their reach in Atlanta to include a location at the Buckhead Marketplace anchored by Whole Foods Market just off of West Paces Ferry Road. Locals may have tried Jeni’s at one of their other Atlanta scoop shops at Westside Provisions, Krog Street Market, Decatur Square, and Avalon. The company also sells their pints of ice cream through their website by the pint and via subscription service, as well as many local Publix locations. Today the Columbus, Ohio-based business has set their sights on a fifth local scoop shop located in the Buckhead Village.

Jeni’s Splendid Ice Creams is well known for their commitment to bold, unique flavors delivered via uniquely smooth texture without the use of synthetic flavorings, dyes, or mixes. The smell of handmade waffle cones is enough to entice even the most skeptical customer to jump in line and sample a few flavors that range from classics such as Milkiest Chocolate and Honey Vanilla all the way to more out-there flavors such as Sweet Cream Biscuits & Peach Jam, Brandied Banana Brûlée, and Brambleberry Crisp. They even carry a line of delicious dairy-free options for those who are lactose intolerant.

This summer Jeni’s will join retailers Bluemercury, a cosmetics retailer, and the Van Michael Salon at the Marketplace. Also new to the complex is Dallas-based Velvet Taco set to open in the old Northface location sometime in June of 2019. Jeni’s storefront will likely occupy around 1,000 square feet of the now open space and is expected to feature tall, exposed ceilings above textured wood elements with a signature waffle cone creation station on display for customers.

Jeni’s will set up their scoop shop in suite 400, shown above in pink, alongside Velvet Taco sometime this year. Source: Buckhead Marketplace